Business of Music Marketing Course Overview

hi I’m Mike King I’m the chief marketing officer at Berkeley online and I’m the vice president of enrollment marketing and management at Berklee College of Music I’ve done a bunch of marketing related things over the past 20 plus years marketed at a record label I’ve marketed at a non-profit and I’ve been involved in marketing Berkeley online and Berkeley College music quite a while you know I’ve got a pretty significant marketing team that I work with some exceptional marketers and this course really leverages what I’ve done over the past 20 years in marketing and is a top-to-bottom look at how you organize a marketing team how you execute on campaigns how you can leverage analytics what your go-to-market strategy is how to organize and run a sales team essentially is everything that I’ve learned and that you can now learn if you want to do something similar to what I’m doing which is running a marketing organization at a music company that’s at a pretty significant size I’ve got some amazing experts that are part of this course everybody from Christopher O’Donnell who’s a senior executive at HubSpot Dave Balter a serial entrepreneur and everything that he’s done Kevin Bruner is the VP of Marketing for CD Baby ton of other folks so you’re gonna be learning from me everything that I know you’re going to be learning from these really killer senior marketing geniuses so for anybody that really wants to work at a high level within the music industry within marketing I sincerely think that this course will set you up for success you

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Business of Music Marketing Course Overview